Farm to Table Buy Local Blog

PittWire: ‘You Are Fantastic! Pick Ugly Produce!’

Jillian Hmurovic, a doctoral candidate in marketing at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business, and her colleagues Lauren Grewal of Tuck School of Business at Dartmouth College and Cait Lamberton, also of Katz, and Rebecca Walker Reczek of Fisher College of Business at Ohio State University found that people devalue…