Market Channel for Farmers Markets

Need Another Marketing Channel for Your Farmers’ Markets – Join PA Preferred®! 

Did you know that Farmers’ Markets qualify to be in the PA Preferred® program? Well, they do! Farmers’ Markets and Retail Businesses are just one of the five qualifying business types that were enacted in the PA Preferred Act in 2011. 

PA Preferred provides farmers and agribusinesses with a brand identity for the products they grow or produce, creating opportunities for Pennsylvanians to easily identify and purchase PA grown and processed items. 

Join PA Preferred today and become a part of the statewide branding program that celebrates Pennsylvania farmers and their locally produced products. 

Free Membership Includes:

  • Use of the PA Preferred® logo on qualified products and marketing materials
  • Free point of purchase materials (includes banner, stickers, window clings and more)
  • Free inclusion in statewide marketing campaigns
  • Personalized presence for your business on PA Preferred website –

If your market is interested in becoming PA Preferred, please take a look at our new website and easy, on-line application process Become a Member – PA Preferred.

If you are interested in learning how your farmers’ market can benefit from becoming a PA Preferred member, please contact Sherry Smith, PA Preferred Program Coordinator at 717-787-6901 or

Learn more with Penn State Extension’s July Market Matters newsletter. Read more.

Topics include:

Moving Customers Along the Value Ladder: A value ladder is a marketing tool that allows businesses to gradually increase the value they offer to their customers over time.

PA Farmers Market Nutrition Program Market Locator App: PA Farmers Market Nutrition Program (FMNP) now has a market locator app for its recipients.

Fact sheets provide new insights into agritourism and direct sales for US states

Join the next Farmers Market Manager Forum on July 26